My-Cliniq (my-cliniq.com) is a cloud-based platform for complete clinic management across all its dimensions, designed for use by physicians and paramedical practitioners from diverse specialties and professions, working independently or as part of an institute.

The system provides a comprehensive response to all clinic management and documentation needs — clinical, administrative, and financial — based on efficient workflows that reduce the time, burden, and financial overhead associated with ongoing management and documentation, while maintaining rigorous standards of information security, confidentiality, and privacy, and full compliance with applicable law and regulation.

The system is operated by Dr. Ami Avni Ltd., registered in Israel.

User satisfaction with the system is high, and the churn rate over the years has been negligible.


The founding story

An early version of the system was developed in 2001 for internal use, driven by frustration with the clumsiness and inconvenience of existing systems — which wasted time, caused emotional exhaustion, and offered little real added value to practitioners. These are problems documented in various systems to this day, including hours lost daily to documentation and therapist burnout.

Drawing on the lessons of that first system and others, the platform was rebuilt in 2016 in Israel by a psychiatrist, experienced developers, and a designer — originally for physicians and mental health practitioners — with the intention of providing a comprehensive, integrative, intuitive, and fluid solution that would save time and money and minimise practitioner burden and burnout, while fully complying with applicable law, regulations, and standards, under the supervision of DNA-Q.

In 2020 the system was opened to the general public following years of development and field-testing by practising therapists.

The system’s fault rate over the years has been negligible. Nevertheless, we learned that practitioners need an attentive ear and fast, available human support for their needs and for any difficulties that arise. Accordingly, we built a training and support system that provides human, available, and fast responses — primarily via in-system messaging or WhatsApp — typically within hours.

User satisfaction is high and the churn rate is low.

System development is ongoing, in continuous dialogue with users and in response to needs they raise. Over the years, use has expanded to physicians and paramedical practitioners across a wide range of specialties and professions.

We offer the option of custom development for an additional fee, for practitioners with unique needs.


Core values

  • Creating value for practitioners and patients
  • Uncompromising commitment to information security, confidentiality, and privacy
  • Saving time and money; minimising cognitive and emotional burden
  • A good, easy, and fluid user experience
  • Automation
  • Low fault rate
  • We regard our users as partners
  • Collaboration and responsiveness to user needs in support and development
  • Available and fast human support
  • Fair pricing
  • Excellence

Key facts

  • Founded: developed in 2016 based on an earlier system; launched to the public in 2020
  • Operated by: Dr. Ami Avni Ltd., Israel
  • Certifications: ISO 27001 (organisational information security), ISO 27799 (medical information security), issued by ARS Assessment Private Limited
  • Regulatory compliance: Patient Rights Law, Privacy Protection Regulations including Amendment 13, Ministry of Health Director-General Circular on electronic medical records
  • Target audience: originally designed for psychologists, psychiatrists, social workers, and other licensed mental health professionals in private practice in Israel; now used by physicians and paramedical practitioners across a wide range of specialties and professions
  • Training and support: human, ongoing, available, and fast (during business hours); most enquiries answered within hours
  • Pricing: ₪79 per month plus VAT per user (in an institute, includes non-therapist staff members); first month free, no advance commitment
  • Custom development for unique needs available for an additional fee
  • High user satisfaction and negligible churn rate
Skip to content